Collaborate with your Team
Currently, WhatsApp has over 50 million international business users who use multiple apps to collaborate, plan, and organize documents. WhatsApp's ecosystem revolves around communication for the everyday user, but there is a large opportunity to expand this platform to collaborative teams and other business needs. The pandemic has shifted the need for teams to collaborate and communicate more than ever before. WhatsApp Space is a collaborative platform and ecosystem that caters to teams globally, enabling them to efficiently connect with business partners.
The Adler Planetarium is America’s first planetarium based in Chicago, founded in 1930 by Max Adler. There was a time when institutions targeted their marketing towards kids only. The project is a rebrand case study to re-shift the audience to be more accessible and inclusive to adults — to tourists and the rest of the community in Chicago. The rebrand of the planetarium focuses on connecting individuals to experiences, to each other, and to their inner curiosity for space. To inspire our child-like spirit and to spark meaningful conversations to our next generation.
Currently, WhatsApp has over 50 million international business users who use multiple apps to collaborate, plan, and organize documents. WhatsApp's ecosystem revolves around communication for the everyday user, but there is a large opportunity to expand this platform to collaborative teams and other business needs. The pandemic has shifted the need for teams to collaborate and communicate more than ever before. WhatsApp Space is a collaborative platform and ecosystem that caters to teams globally, enabling them to efficiently connect with business partners.
15 participants who work in a collaborative work environment were interviewed. The findings show that WhatsApp users have to use 3+ platforms to accomplish their day-to-day tasks. This revealed a big opportunity to design a one-stop-shop platform with all the main features.
The brand name, Whatsapp Space, was inspired by the idea of creating a collaborative space that can embrace key values of Whatsapp: Working Space, Networking Space, and Creative Space. The idea is to bring life and carry the brand name to foster collaboration, even beyond the digital space.
In order to create the brand identity, we've discovered a small detail within the current Whatsapp Speech bubble. The 'Swoop' Element was implemented together with the 'a' to create a seamless speech bubble.
